As many as 45 million Americans get sick from the flu each season. Getting a flu shot protects you and those around you from the flu—which is more important than ever this year, amid the COVID-19 pandemic.

Welcome to the Flu Vaccination campaign toolkit!

Here you'll find everything you need to help us extend the reach of this important campaign. We have included campaign PSAs and helpful tips on engaging media and other partners in your community. We are excited to have you join us in encouraging all Americans to get a flu shot to protect themselves and those around them. To help get the word out on social media, we’ve provided social media messaging and graphics that you can share across Facebook, Instagram and Twitter.

Campaign Background

Access information about the public service advertising campaign that encourages everyone to get a flu shot.


Review and access the current campaign PSAs.

Spread the Word

Share the various social posts and messages on your social channels.