Flu Vaccination Campaign Background

During a severe season, as many as 41 million Americans get sick from the flu, resulting in up to 710,000 hospitalizations every year. An annual flu shot is the best way to help protect yourself, your loved ones, and your community against the flu. This year, it can also help us avoid missing out on fun moments like spending time with family and friends.

This section provides background information on the public service advertising campaign to encourage Americans to get a flu shot.

Campaign Fact Sheet

A one-page fact sheet that includes background information on the Ad Council's Flu Vaccination campaign.

Campaign Talking Points


Find key messages to share and answers to frequently asked questions about the Ad Council's Flu Vaccination campaign.

For more information, please reach out to your contact at AMA or CDC. For other inquiries, contact Conor Toomey, Campaign Manager, The Advertising Council, ctoomey@adcouncil.org.